Welcome to Digital media – a radical change from dedicated broadcast to IP based streaming

Description:The course is concerned with the development of the audio/visual media sector regarding distribution and content platforms, from technology, market and policy perspectives.

Media landscapes have gone through major changes throughout the history and have been undergoing fundamental changes in recent years and will continue to do so in the near future. The changes have intensified in the last two decades starting with the digitalization of broadcast infrastructures and presently with the development of streaming platforms and the development of broadband infrastructures and cloud platforms that most likely will result in the end of dedicated infrastructures for media distributions. Time shifting, place shifting, video / audio on demand, and global networks for distribution of audiovisual content are just a few examples of these changes. The implications are, e.g., the transformation of the traditional media distribution and delivery platforms and content markets, as well as a disruption of home video markets and the record / music industry. Furthermore, there are major changes in the usage and consumption behaviour connected with terminal devices and the combination of audiovisual applications and services with social networking applications.

These changes are driven by the interplay between technological developments, market developments and new business models and the policy and regulatory environment. The aim of this course is to discuss the driving forces for such changes and to examine the implications for the markets, industries, users and the technological development. The course takes it basic point of departure in discussing the materiality of the media. The end of dedicated infrastructures does not mean that the material basis for media production and consumption ‘dematerializes’. It means that it changes with implications for media production, consumption and industrial structures.

The course will address the following topics:

Media convergence
New business models
The materiality of new media
Standardization processes
Dedicated TV and radio infrastructures - the current status and future perspectives
Linear and nonlinear audio-visual services
IP based Over the Top (OTT) and hybrid platforms
Development of fixed and mobile broadband infrastructures, including LTE and 5G as platform for audio visual services
Market developments and usage
Silo based versus open media platforms

Organizer: Reza Tadayoni reza@cmi.aau.dk and Anders Henten henten@plan.aau.dk

Lecturers: Jannick Sørensen, Knud Erik Skouby, Anders Henten, Reza Tadayoni


Time: 15-16 May 2019

Place: AAU CPH, A.C. Meyers Vænge 15, 3. floor, room ACM15 3.084

City: 2450 Copenhagen

Number of seats: 20

Deadline: 24 April 2019

Important information concerning PhD courses: We have over some time experienced problems with no-show for both project and general courses. It has now reached a point where we are forced to take action. Therefore, the Doctoral School has decided to introduce a no-show fee of DKK 5,000 for each course where the student does not show up. Cancellations are accepted no later than 2 weeks before start of the course. Registered illness is of course an acceptable reason for not showing up on those days. Furthermore, all courses open for registration approximately three months before start. This can hopefully also provide new students a chance to register for courses during the year. We look forward to your registrations.