Description: This course aims at examining the determinants of technology diffusion and adoption. The course goes beyond the traditional economic concepts of supply and demand. It combines approaches based on an understanding of market mechanisms with theories on adoption based primarily on socio-psychological explanations and factors.
Diffusion and adoption will be discussed from the perspective of individuals as well as organizations and from a general societal point of view. Theories on diffusion of Innovation (DoI) and technology acceptance models (TAM) will be presented. The theories behind technology acceptance models, including the theory of reasoned action and the theory of planned behavior, will be examined. Furthermore, in a triangulation perspective, the socio-psychologically based theories will be combined with market oriented theories and concepts regarding switching costs, path dependence, bandwagon or network effects, etc.
The different phases of the diffusion and adoption processes and the relevant theories to explain these phases will be examined, including innovation, diffusion, adoption, implementation and domestication.
The course will primarily take its point of departure and examples from the information and communication technology area but will also include examples from other technology areas.
The course consists of the following elements: lectures by course organizers and invited speakers, exercises and group discussions, and the writing of a report after the joint sessions of the course.  

Organizer: Anders Henten, CMI,

Lecturers: Anders Henten, CMI, and Morten Falch, CMI,


Time: 19-21 November, 2014

Place: Aalborg University, Copenhagen: A.C. Meyers Vænge 15, room ACM15 2.1.005

Zip code: 2450

City: Copenhagen

Number of seats: 20

Deadline: 10 November, 2014