Kursusinformation

Welcome to From Research to Business (2023)

Description: Topic, background and motivation for the course:

Today, the job market for PhD candidates is not only in public science. Most PhD candidates find employment outside the university, but too few convert their technical skills and brilliant ideas to prosperous businesses. The purpose of this course is to give PhD students an impression of what it takes to become an independent technological entrepreneur with a successful business.

The course takes a practical and kaleidoscopic approach and does not aim to cover its topics in depth but rather introduce important concepts that are present in most entrepreneurial endeavors in technology.

A range of follow-up activities is available from AAU Innovation and Open Entrepreneurship. These will be briefly presented and recommended individually during the course.

• Knowing the general terminology of entrepreneurship.
• Experience different ways to view businesses and their lifecycles.
• Knowing the legal structures supporting businesses in Denmark.
• Having considered the purpose and contents of a business plan.
• Knowing financing options and understanding their pros and cons.
• Knowing different types of investors, their motives and expectations.
• Knowing the basics of immaterial property rights.
• Having considered different marketing approaches and their links with the business model.
• Knowing about local structures and organizations supporting startups.
• Understanding options for IPR protection.