Welcome to The datafication of the media industry – infrastructures of data and networks in the future of media (2021)

Description: As many other industries, the media business is in the middle of a digital service transformation that changes both power relations, business structures and daily operations. The datafication of the media business is visible to citizens – consumers, it has a big societal impact and is possibly more radical in nature compared to many other industries. The tech platforms - social media networks, global Video on Demand services, app stores and digital services in general - now shape both business conditions and politics. This development pushes traditional media such as newspapers, broadcasters and other publishers to move into a -for them - novel territory: Datafication. Here understood e.g. as algorithmic recommendation, audience analysis and algorithmic content creation (‘robot journalism’). This algorithmic turn challenges many of the established cultural values in media, e.g. diversity, unbiasedness and human curation. These values legitimates the media in their own understanding and in the public (political) understanding of their role in society. But is there a fundamental incompatibility between the new algorithmic instruments and the traditional values of the media? Do the algorithmic instruments constitute a chance for a new definition of what 'media' are, or will the mathematical logic of the algorithms destroy the human aspect of mass media communication? The datafication of the media is propelled forward by the dynamics of IP-based communication, which changes the business foundation of media. 'Old’ digital media communication technologies such as DVB (Digital Video Broadcasting) or DAB (Digital Audio Broadcasting) give way to 'Over-the-top' IP-based solutions such as Video on Demand. For users this may be experienced as an improvement of the user experience (or a burden of many new subscriptions), but for national cultural policies and for the security / stability of the media infrastructure, the shift to IP-based media has big implications. 

Through lectures from industry experts and university researchers as well as case study or theory-oriented papers presented by participating PhD students, this course offers an interdisciplinary approach to the transformations of the media industry and its implications for societies.

Organizer: Associate Jannick Kirk Sørensen - js@es.aau.dk

Lecturers: Anders Henten, professor, CMI/ES, Reza Tadayoni, associate professor CMI/ES, Jannick Kirk Sørensen, associate professor CMI/ES, Jannie Møller Hartley, Associate Professor RUC, Head of Research and Innovation at Ekstrabladet, Kasper Lindskow 

ECTS:  2

Time: 17-18 November 2021

Place: Aalborg University, Copenhagen Campus, A.C. Meyers Vænge 15, Room ACM15 (A) 2.1.009 (DK-2450 Copenhagen SV)

Number of seats: 20

Deadline: 27 October 2021

Important information concerning PhD courses: We have over some time experienced problems with no-show for both project and general courses. It has now reached a point where we are forced to take action. Therefore, the Doctoral School has decided to introduce a no-show fee of DKK 3.000 for each course where the student does not show up. Cancellations are accepted no later than 2 weeks before start of the course. Registered illness is of course an acceptable reason for not showing up on those days. Furthermore, all courses open for registration approximately four months before start. This can hopefully also provide new students a chance to register for courses during the year. We look forward to your registrations.