Topic, background and motivation for the course:

Today, the job market for PhD candidates is not only in public science. Most PhD candidates find employment outside the university, but too few convert their technical skills and brilliant ideas to prosperous businesses. The purpose of this course is to give PhD students an impression of what it takes to become an independent technological entrepreneur with a successful business.

The course takes a practical and kaleidoscopic approach and does not aim to cover its topics in depth but rather introduce important concepts that are present in most entrepreneurial endeavors in technology.

Learning objectives:

• Knowing the general terminology of entrepreneurship.

• Experience different ways to view businesses and their lifecycles.

• Knowing the legal structures supporting businesses in Denmark.

• Having considered the purpose and contents of a business plan.

• Knowing financing options and understanding their pros and cons.

• Knowing different types of investors, their motives and expectations.

• Knowing the basics of immaterial property rights.

• Having considered different marketing approaches and their links with the business model.

• Knowing about local structures and organizations supporting startups.

• Understanding options for IPR protection.


Organizer: Professor John Rasmussen jr@mp.aau.dk

Lecturers:
•John Rasmussen jr@mp.aau.dk
•Gert Spender-Andersen gsa@adm.aau.dk
•Claus Skaaning cls@adm.aau.dk
•Steen Palle sp@borean.dk


ECTS: 2

Time: 3-4 June 2019, from 9:00-16:00

Place: Fredrik Bajers Vej 7A, room 4-106

City: 9220 Aalborg Øst

Number of seats: 50

Deadline: 13 May 2019



Important information concerning PhD courses: We have over some time experienced problems with no-show for both project and general courses. It has now reached a point where we are forced to take action. Therefore, the Doctoral School has decided to introduce a no-show fee of DKK 5,000 for each course where the student does not show up. Cancellations are accepted no later than 2 weeks before start of the course. Registered illness is of course an acceptable reason for not showing up on those days. Furthermore, all courses open for registration approximately three months before start. This can hopefully also provide new students a chance to register for courses during the year. We look forward to your registrations.