- Building a strong LinkedIn profile as a researcher
- Sharing your research in engaging formats
- Networking with purpose: connecting with relevant communities
- Using LinkedIn to showcase impact and public engagement
- Analytics and content strategy for researchers
Communicating Your Research for Impact
Session 1: How to Get a Journalist Interested in Your PhD
Time: 9:00 – 11:45
Speaker: Jakob Elkjær, AAU Head of Press
Overview:
This session explores how to pitch your research to the media by understanding what makes a story newsworthy. You’ll learn how journalists think, what they look for, and how to frame your research in a way that captures public and media interest.
Why It Matters:
Media visibility can significantly enhance the societal relevance of your research, attract collaborators, and open doors to funding and career opportunities. Learning to communicate with journalists is a vital skill for any researcher aiming to make a difference beyond academia.
Session 2: LinkedIn for Researchers – Tips and Tricks to Stand Out
Time: 12:30 – 14:00
Speaker: Sana Mahin Doost, AAU Head of Social Media
Overview:
LinkedIn is more than a digital CV—it’s a platform for building your professional identity, sharing your research, and connecting with peers, institutions, and industry. This session will guide you through optimizing your profile and using LinkedIn strategically to boost your visibility and engagement.
Key Topics:
Why It Matters:
A strong LinkedIn presence helps you reach audiences outside academia, including policymakers, journalists, and industry professionals. It’s a powerful tool for demonstrating the relevance and impact of your research in real time.
When: October 7 from 9.00 - 14.00
Where: Room to be announced.
Only 20 seats are available